After seven long years of anticipation, the Olympics are finally upon us. And, as widely noted within digital circles, London 2012 will be history’s first truly social media Olympics.
Whilst there has been much frothing at the mouth about non-official brands taking advantage of the Games, LOCOG restrictions on Tweeting sportspeople and the fact that massive media outfits like NBC are partnering with Twitter and Facebook to ensure social coverage of the games, no one has taken a step back to look at how official Olympics partners and sponsors are amplifying their prestigious (and expensive) connections to the Games via search and social media.
